About me

Drawing is where I started. Products are where it led.

I grew up in art school: painting, graphics, linocut, sculpture. I wanted to study art at university, but that didn’t happen. I ended up with a degree in Tourism Management and a job I knew wasn’t mine.

So I started learning design on my own, in the evenings. I took a web design course because the field was moving fast and I wanted to see what was inside. Halfway through it, I knew I wanted to do this for a living.

What hooked me wasn’t making things look good. It was that digital design gets used. Someone opens what you made, solves something with it, and comes back the next day. Moving from web into product design, that turned out to be the part I care about most.

Now I work in growth. I start with the numbers: where the product underperforms and what sits behind that. Then I talk to users, because interviews explain what analytics never will. Hypotheses come out of that, and then I test them.

The best moment is still the same. The product goes live, real people start using it, and you see you hit the right problem.

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Off the clock

What I do outside of work.

I play drums.

A childhood dream I finally stopped postponing. Two years in, I’m playing parts I couldn’t have imagined — and going to a competition in Kyiv next spring.

Yuliia in a pink jacket and goggles holding a snowboard on a mountain slope

Yuliia on rollerblades in a park, leaning on a wooden stage

Yuliia doing Pilates on a mat at home while her corgi Runa watches

I do Pilates. And I snowboard.

Pilates started as research for a product I was designing; two years later my posture has never been better. Snowboarding is the reward: one week a year in the mountains, falling less every time.

Watercolour portrait in an open sketchbook next to a paint palette

Blue ink portrait of a woman with long hair and red watercolour flowers

I draw. Less than I’d like.

Art school taught me to look at things properly — light, proportion, what’s actually there. These days most of that attention goes into interfaces, but the habit stayed.

Yuliia smiling in a hanging egg chair with Runa the corgi on her lap

Runa the corgi jumping for a dandelion Yuliia is holding

I have a corgi named Runa.

She’s my built-in reminder that a laptop is not a lifestyle.

On repeat

What I design to — mostly drums, loud, and surprisingly good for focus.

Get in touch

Let’s talk if you’re building a product that has to grow.

I care about work where design is measured by what it changes, not by how it looks in a portfolio. If you’re building something like that, I’d be glad to talk.

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